100% veteran-owned company

Marketing for Local Gun Stores Budgets Local Gun Stores Can Afford

JAR Consulting Group specializes in strategic marketing for gun stores and FFL holders, helping you reach the right customers, increase foot traffic, and drive more sales—while navigating complex advertising restrictions.

Schedule Your Free Consultation Today

JAR Helps Gun Stores and FFL's

At JAR, we believe in freedom, firearms, and helping local gun stores like yours succeed. With 20 years of marketing know-how and a passion for the armed citizenry, we bring the tools and systems you need to grow your business—without blowing your budget. Whether you’re aiming for more customers or better retention, we’ve got your six.

What JAR Can Do for Gun Stores & FFL's

Learn how to attract more customers, improve your store’s online presence, and build lasting loyalty. These actionable tactics are designed to help your gun store stand out, drive more traffic, and increase sales in a scalable way.

Reach Your Customers Before They Buy

𖦏Maximize Conversions
𖦏Stay Ahead of the Competition
𖦏Location-Based Targeting to message potential customers

Outrank Your Competitors in Local Search Results

𖦏Local SEO Focus
𖦏Optimized for Gun Stores
𖦏Keywords focused to bring new customers

Create Systems to Maximize Efficiency & Customer Retention

𖦏Missed-Call Text-Back
𖦏Google Reviews on Autopilot
𖦏Create Automated SMS + Email marketing campaign's

Get In Front of Your Ideal Customers Online to Drive Sales & Foot Traffic

𖦏CCW Permit Holders
𖦏Veterans, Hunters, Prepper's
𖦏Gun Shoppers, Collectors, 1st Time Gun Buyers

7 Marketing Tactics to Grow Your Gun Store

Customer Retention + Marketing + Sales All In 1 Platform

– Connect your POS to the CRMS for automated follow ups & marketing

– Manage your customer data & communications from one platform

– Automated marketing campaigns set up w/o you doing any work

– Capture name & email addresses of people who visit your website & make them a new contact for follow up lead generation and sales

Email
Marketing

Set Up Automated Campaigns for Repeat Business
Drive loyalty with targeted, automated retention emails year-round
Educate Customers on Classes, Products, and Services

SMS Text Mssg Marketing

Respond to customer inquiries via Text from your Computer / POS
Boost sales by texting new in store items, offers & promotions with your customers.
Reach customers faster with automated Missed call text back

Website &
Gun Store SEO

Custom Website Designs Tailored for Gun Store Owners
Integrated E-Commerce Solutions
Dominate Local Searches
Optimize for Industry Keywords: Target searches like “concealed carry firearms” or “Gun Store” near me

GeoFence Your Business

Target Every Visitor with Precision Ads: Reach anyone who’s walked through your doors with custom campaigns
Keep Your Store Top of Mind Year-Round: Serve ads consistently to past visitors, driving repeat business
Maximize ROI with Visitor Retargeting: Ensure every customer sees your promotions, events, and offers
Create a Marketing Retargeting Database of all foot traffic into your store.
Turn every visitor into a potential repeat customer with targeted follow-up advertising

Target Gun Shoppers Online w/ ADs

Target Your Ideal Audience: Serve ads to CCW permit holders, hunters, shooters, and gun people
Engage Key Customer Groups: Reach veterans, military personnel, law enforcement, first-time gun buyers & collectors
Connect with Gun Owners Online: Deliver tailored ads to people actively purchasing firearms and accessories
Focus on Local Firearm Enthusiasts: Reach nearby gun owners searching for stores, ranges, and training opportunities.

GeoFence
Targets of Opportunity

Reach Customers of Competing Gun Stores and Ranges: Target ads to those who visit other firearm-related businesses
Engage Gun Buyers Where They Shop and Train: Serve ads at ranges and places frequented by firearm enthusiasts
Stay Top of Mind Year-Round: Deliver consistent ads to attract and retain customers from competing locations
Convert Competitors’ Customers into Yours: Encourage firearm enthusiasts to choose your store with compelling, targeted offers

6 Challenges ALL Gun Store Owners Face

1. Restricted Advertising Options

SHAFT: Firearms businesses face stringent limitations on traditional ad platforms like Google, Facebook, and Instagram due to strict policies on promoting weapons.
Many gun store owners struggle to find effective marketing channels that comply with these restrictions.

2. Reaching the Right Audience

Targeting potential customers like hunters, veterans, and concealed carry holders can be challenging without access to precise, interest-based targeting tools.
Many business owners lack the data or know-how to effectively reach high-value audiences.

3. Outdated Marketing Strategies

Some stores rely solely on word-of-mouth or traditional marketing like print ads, which don’t always yield measurable results.
Digital marketing trends and automation tools are underutilized in the firearms industry given the lack of vendors who will allow Gun Stores and FFLs to use their digital platforms.

4. Competitor Saturation

Gun stores are often located in areas with multiple big-box retailers and online firearm sellers.
Without strategies to stand out, smaller stores struggle to capture a consistent customer base.

5. Lack of Customer Retention

Many gun stores focus heavily on new sales but neglect repeat customers.
They miss opportunities to re-engage past buyers through follow-up emails, SMS campaigns, or loyalty programs.

6. Difficulty Standing Out Online

Poor website visibility due to lack of search engine optimization (SEO) leaves gun stores buried under competitors in local search results.
Many store websites are outdated or not optimized for mobile users, turning away potential customers searching online.

Bonus Challenge: Compliance & Regulations

Although not directly tied to attracting customers, navigating the complex regulations around firearm advertising and sales can greatly hinder marketing efforts.

Solution: Focusing on solutions like geofencing, targeted ads, SEO, and automated retention campaigns can help overcome these challenges.

Increase Sales with Data-Driven Marketing

At JAR Consulting Group, we understand the unique challenges gun store owners face when it comes to marketing. That’s why we offer powerful, compliant marketing solutions designed specifically for firearm businesses. Our services are tailored to help you:

𖦏Serve Ads to Gun People Online over many Channels

Use programmatic advertising to reach gun enthusiasts, hunters, and politically conservative individuals most likely to buy firearms and accessories.

𖦏AI-Powered Media Planner to Maximize Results

Provides advanced recommendations for audience targeting, media selection, and budgets to create impactful and highly customized campaigns.

𖦏Compliant Gunstore
Advertising

We’re experts in navigating advertising restrictions placed on gun stores by digital platforms. Let us handle the legal complexities so you can focus on growing your business.

𖦏Buy Data Lists & Message your top prospects

Reach your customers with personalized, timely marketing messages that drive action across streaming TV, online video, audio, and display.

About JAR: Marketing Solutions for Gun StoresAbout JAR

At JAR Consulting Group, we specialize in helping local gun stores like yours thrive in a competitive market by offering advanced marketing tools that were once only accessible to large businesses and brands with six figure ad budgets. Our founder, Kevin—a United States Marine Corps veteran with 17 years of experience in digital marketing—brings the discipline, integrity, and expertise you can trust to help your business succeed.

As an avid outdoorsman, hunter, and supporter of the Second Amendment, Kevin understands your industry and shares your values. He knows the unique challenges that gun store owners face and is dedicated to leveling the playing field. By leveraging cutting-edge technologies like programmatic advertising, automated marketing, and gun store-specific SEO, JAR can help you create repeat customers, rank higher in online and local searches, and target your ideal audience.

JAR believes in providing local gun store owners access to the same powerful tools used by the big box stores, helping you not only compete—but win—in today’s market. Whether you want to increase foot traffic, boost sales, or build lasting customer relationships, JAR Consulting Group delivers results that matter.

Why Hire JAR Consulting Group ?

Affordable Solutions designed specifically for the local gun stores, not the national brands.
100% Veteran-Owned Business & We are Gun People with deep experience in marketing, a passion for the Second Amendment and a company culture that gets excited when things go bang at high velocity.
Experts in SHAFT Advertising Compliance: We understand the unique regulations of the firearms industry and all the ridiculous that comes with running a business in a restricted advertising category.
Advanced Advertising Technology to capture your ideal prospective customer using location based targeted marketing and other programmatic channels.
Custom Audience Targeting: We can reach concealed carry permit holders, veterans, hunters, self-defense enthusiasts, and individuals actively searching for firearms, ensuring your ads connect with the right people.
Gun Store-Specific SEO to rank higher in searches and attract more local traffic.
Automated Systems & Software to simplify your marketing and build repeat business ensuring continued growth.
Integrated SMS Text Messaging for Gun Stores to build a loyal audience you can instantly communicate with.

Partner With JAR

Flexible Terms Tailored to Your Needs
Our adaptable agreements and affordable budget options are designed with small business owners in mind. Whether you’re just starting out or looking to expand, we create custom solutions that align with your goals and resources.

Dedicated Team of Experts Supporting You
When you work with JAR, you will work with a dedicated team or experts including a project manager, graphic designer, digital ads manager, software automation specialist, and Website SEO manager—all focused on your success. Each team member brings specialized expertise to ensure every aspect of your project implementation, marketing and advertising campaigns are successful.

Comprehensive Services at an Affordable Price
Get professional-grade marketing and automation solutions without breaking the bank, ensuring maximum value for your investment. We make it easy for small businesses to access top-tier services that drive real, measurable growth.

FAQ

General Question

Whats the #1 thing my Gun store should do to increase sales?

Do you require annual marketing agreements?

Can gun stores advertise their business?

Can you run digital ads for my gun company?

Ready to Grow Your Gun Store? Let’s Talk!

If you’ve made it this far, you know that choosing an experienced Digital Marketing Partner is going to make all the difference in your growth. The next step is to fill out the form. We’ll respond promptly, and you’ll be fast on your way to new heights. Get started, now!

We are proud to be a 100% veteran-owned company. Our team consists of pro-Second Amendment gun owners who specialize in marketing and advertising specifically for the firearms industry. We understand the unique challenges that Federal Firearm License (FFL) holders face when it comes to promoting firearms, ammunition, and accessories.

Useful Links

Jar Consulting Group LLC.