Google Ads vs. Facebook Ads: Which Is Best for Engineering And Architecture Firms?
Google Ads and Facebook Ads are two of the most popular digital marketing tools today. Competition is fierce within the engineering and architecture industry. If your business is in Iowa is under one of these, success can be as simple as getting an ad on Google, Facebook, or both.
Expanding your store’s reach into the online space can be scary. And yes, it’s honestly going to cost you. But as you read on, you’ll understand that the investment in Google Ads or Facebook Ads is going to bring in more business, making the expense worth it.
What Is Google Ads
Google Ads is like having your store on the busiest street in town. Those who see your ads are already searching for what you offer. For instance, someone types in a search, like “best pizza near me.” Your ad will pop up.
Google Ads is great for businesses that offer quick solutions and for businesses looking to target specific people in a certain area. Plumbers, flower shops, or even pizza delivery can benefit from it, and yes, that includes engineering and architecture firms. This kind of ad has different types. This includes text ads, shopping ads, and videos.
With more than 80% of searches happening on Google, placing your business front and center with ads is a good idea.
What Is Facebook Ads
Facebook Ads are more like chatting at a neighborhood picnic. People aren’t searching to buy things. They’re just relaxing and scrolling. Your ad catches their eye, even when they aren’t shopping. But what’s good about it is that Facebook Ads also help you build your brand.
This type of ad helps you stay in people’s minds. With this, they will remember you even if they’re not ready to buy yet. What makes this ad even better is its powerful targeting. Through this, you can easily reach specific groups.
You can use this to show off new products or promotions. This also works best even if you just want to build brand awareness.
Roughly 72% of engineers, architects, and other building professions use Facebookfor business services. It’s time you became a part of that population.
Google Ads vs. Facebook Ads
Google Ads and Facebook Ads have their strengths and weaknesses. Knowing what these are will help you pick what’s best for your goals. Let’s break down different aspects of the two marketing platforms..
Audience Intent
Google Ads reaches people actively searching for something specific. They’re ready to buy. Facebook Ads reach people browsing casually. They might become interested if your ad grabs their attention.
In this regard, it’s easier to convert browsers into buyers through Google Ads, compared to Facebook Ads. That isn’t to say that you can convert through Facebook Ads though; with the right campaign, you can still get a new client on social media.
If you’re on a limited budget and can only pick one of the two, it’s best to go with Google Ads when it comes to this factor.
Ad Formats and Creativity
Google Ads often use simple text ads that clearly solve a problem. Facebook Ads focus more on visuals. You can use photos, videos, stories, or ads in Messenger. You can also do it on Instagram. It’s perfect for telling your business’s story.
Facebook Ads and social media marketing in general offers more freedom for creativity, allowing you to establish your brand better.
Targeting Options
Google Ads targets customers based on keywords they search for. Facebook Ads target people based on psychographics. This includes interests, behavior, or even life events. It helps you reach the exact type of customer you’re looking for.
Again, in Google Ads, you’re reaching out to people who are already in search of something that you potentially offer. In Facebook Ads, the reach is larger and could benefit you better when it comes to increasing brand awareness and exposure.
Determining Which Platform Is Best for You
Choosing Google or Facebook Ads depends on your business needs. If quick sales and immediate leads matter most, Google Ads might be better. If you want to build long-term brand awareness or show your products visually, Facebook Ads could be the best choice.
But here’s a helpful tip—you can use both. Google Ads capture quick sales, while Facebook Ads build your audience over time. Using both platforms can help your business grow faster.
In the end, digital marketing is about doing what’s best for your goals. Regularly check your results. Be ready to adjust your approach if you have to. This way, you can get the best results from your marketing.
Find the Perfect Advertising Mix with JAR Consulting
Choosing between Google Ads and Facebook Ads can be overwhelming. You want to make sure you choose the right tool for your business to grow. That’s where we come in.
At JAR Consulting, we specialize in digital marketing. We also understand local businesses in Iowa. With our expertise, we can create the right advertising plan for your business goals.
Need help with PPC, Facebook Ads, and other marketing tools? Reach out to us at 515-320-8856 or kevin@jarconsultinggroup.com. Let’s make your business grow!